Who is Kayla Itsines?
Kayla Itsines is an Australian fitness influencer who built one of the most successful fitness technology businesses in history. Her Bikini Body Guide (BBG) program and the Sweat fitness app generated hundreds of millions in revenue before being acquired by iFIT for $400 million in 2021, making her one of the wealthiest influencers globally and a pioneer in the digital fitness space.
Kayla Itsines's Early Life & Background
Born in Adelaide, Australia, to Greek heritage parents, Kayla became a personal trainer at 18 after graduating from the Australian Institute of Fitness. She began sharing workout content and client transformation photos on Instagram in 2013.
How Did Kayla Itsines Become Famous?
Kayla's Instagram posts showing dramatic BBG transformation results went viral in the fitness community. Her Sweat app launched in 2015 and quickly became the highest-grossing fitness app globally, with millions of subscribers paying monthly fees.
Career Highlights & Achievements
How Much is Kayla Itsines Worth in 2026?
Kayla Itsines's estimated net worth in 2026 is $164 Million, with estimated annual earnings of $20 Million. This figure is calculated based on publicly available data including platform revenue, brand partnership values, business venture valuations, and other public financial information.
How Does Kayla Itsines Make Money?
Kayla Itsines earns money through 4 primary income streams:
Sale of Sweat app to iFIT for $400 million
Digital workout programs and eBooks
Fitness and wellness brand collaborations
Instagram and YouTube revenue
Kayla Itsines's Business Ventures & Investments
Sweat (Acquired)
Fitness app acquired by iFIT for $400 million in 2021
$400 Million (total acquisition)BBG Program
Bikini Body Guide digital fitness programs
$50 MillionKayla Itsines's Social Media Following
Frequently Asked Questions About Kayla Itsines
Kayla Itsines's estimated net worth in 2026 is approximately $164 million. This is largely from the $400 million acquisition of her Sweat app by iFIT in 2021, plus ongoing fitness brand revenue.
Kayla Itsines earns through a combination of social media monetization, brand partnerships, business ventures, and content creation across multiple platforms.
Kayla Itsines' Sweat fitness app was acquired by iFIT for $400 million in 2021, making it one of the largest fitness technology acquisitions ever.
